Client
In House
—
Services
Film
Concepting
Storyboarding
Music Selection
Photography
—
Director of Photography
Michael Cestaro
—
Art Direction
Michael Cestaro
—
Grip Assist 
Cory Fossum
—
Industry
Tourism & Entertainment

Challenge

In House, a luxury hospitality and experiences collective was set to launch a new and exclusive set of destinations, including Manka’s in Inverness California. For a creative powerhouse in the world of high fashion and interior design, organic, unstaged imagery was essential for conveying the feeling of the luxurious experiences being offered. 


Solution

Candid luxury. With a combination of naturally lit locations around the lodge and softly-lit, slow-panning interiors, we created a visual language that echoes the client's unique “decrepit grandeur” directive, creating a sense of long-standing authenticity and simple beauty. A vintage cinematic approach was used to lend a sense of timelessness, feeling like a series of flashed memories from the serene countryside of the Northern California coast. A small production crew was used to move and react quickly to naturally accruing candid scenes while gathering as many moments as possible.


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