An intimate portrait of the people who shape Monster—and the customers they help.
Challenge
Once a global leader in online employment solutions, Monster lost market share as its competitors grew in popularity. It was imperative to get an intimate understanding of Monster's core customers – industrial workers and service industry candidates.
Solution
The result was an intimate documentary short which brought Monster’s employees and customers closer together. C Space research and insights team helped Monster identify a hugely underserved market of 44 million blue-collar job candidates along with the person featured in our film. Corey's truths about his experience lingered in executives' minds and inspired change to better support customers like him.
Client Monster
Services Brand Strategy Event Identity Brand Research Film Copywriting
Collaboration C Space Nick Luliano Lee Delulio Greg Flick Blair Sherry Ellen Lacey
Industry Tech
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