Client
Monster
—
Services
Brand Research
Brand Strategy
Script Planning
Film
Editing
Copywriting
Design
Event Identity
—
Collaboration
C Space
Nick Luliano
Lee Delulio
Greg Flick
Blair Sherry
Ellen Lacey
—
Industry
Tech

Challenge

Once a global leader in online employment solutions, Monster lost market share as its competitors grew in popularity. It was imperative to get an intimate understanding of Monster's core customers – industrial workers and service industry candidates.


Solution

The result was an intimate documentary short which brought Monster’s employees and customers closer together. C Space research and insights team helped Monster identify a hugely underserved market of 44 million blue-collar job candidates along with the person featured in our film. Corey's truths about his experience lingered in executives' minds and inspired change to better support customers like him.


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