Topo Chico. A series of Instagram videos advocating for safety and unity during the pandemic.
Challenge
Like many businesses in 2020, Topo Chico shifted its focus to ideas that addressed the sudden pandemic lockdown, conveying a public health and safety message while being product-based and relatively quick to produce.
Solution
In a rapid response to the lockdown, we produced a series of short Instagram videos advocating for safety and unity at the start of the global pandemic. The new format enabled Topo Chico to quickly develop community-based messaging during a time of uncertainty. Project concept, development, and filming by Michael Cestaro.
Client Topo Chico Mineral Water
Program Digital Experience
Services Film Social Strategy Music Photography
Industry Food Retail
Director of Photography Michael Cestaro
Art Director Michael Cestaro
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