Client
Topo Chico Mineral Water
—
Services
Film
Concepting
Storyboarding
Music Selection
Photography
—
Director of Photography
Michael Cestaro
—
Art Direction
Michael Cestaro
—
Industry
Food & Retail

Challenge

Like many businesses in 2020, Topo Chico shifted its focus on ideas that addressed the sudden pandemic lockdown, carrying a message about public health and safety, while being product-based and relatively quick to produce. 


Solution

In a rapid response to the lockdown, we produced a series of short Instagram videos advocating for safety and unity at the start of the global pandemic. The new format enabled Topo Chico to quickly develop community-based messaging during a time of uncertainty.


Share 
X/Twitter   LinkedIn   Facebook