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A robust rebrand with a dash of humor for Elixir, a customer communications management company.

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Challenge

Elixir, a customer communications management company founded in 1985, had outgrown its logo and brand. Their new product was innovative but complicated, and the messaging was too academic. This made it hard for users to see the benefits or use the app easily. Studio Piko was commissioned to craft a brand that is clear and disruptive.

Solution

Elixir has always looked for ways to make complex things simple. To reflect this, we created a new logo that multi-functions as a water droplet and a chat bubble, tying back to the foundations of the Elixir name and its business of customer communications. We used these shapes as a system throughout the brand to lighten the vibe and unify the message.

We also gave Elixir a more human voice by focusing on clear messaging that explains its offer and addresses customer needs. We left out buzzwords and jargon, creating verbal guidelines that are gutsy, simple, and easy to understand—just like their product.

Client   Elixir
Program   Brand Transformation
Services   Brand Identity  Brand Strategy  Digital Experience  Design  Naming  Content  Film  Social  Print  Photography
Industry   Professional Services  Technology
Photography   Studio Piko  Unsplash


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