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A bold brand identity and product design for Hatch, a platform where consumers shape the future of brands and products.

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Challenge

The egg—it’s a timeless symbol of birth and one of nature's most elegant and enduring forms. Egg-laying reptiles first appeared over 300 million years ago, and the egg's design has stayed the same ever since. The egg became our inspiration as we worked with C Space on the brand identity for a fun consumer experience app. The app connects people and brands to help create better products and services. Brands offer incentives to test their products, and in return, participants receive meaningful rewards for their feedback. Studio Piko was asked to develop the identity system and the app for this new brand.

Solution

Working with C Space, Studio Piko created a new identity and mobile app for Hatch that reflects the brand's bold spirit and offers a simple, fun in-app experience. We aimed to create an atmosphere that was friendly, fresh, and approachable. Our first step was to energize the brand by renaming the app from Presto to Hatch, which suggests a place where ideas come to life. The new name quickly caught on. A bright yellow paired with a strong, unapologetic black became the foundation for the new color palette.

The egg took on new life, becoming playful characters and shapes central to the app's interface. For example, as users complete tasks, an egg-shaped progress bar wiggles, cracks, and finally hatches. Users are motivated to finish assignments by hatching birds or other animals as rewards. These egg characters also appear in the onboarding guide and in-app navigation. For old-school fans, the egg characters are also available as a set of stickers.

The new app received a very positive response, gaining thousands of downloads and quickly competing with top apps in its category. We also enjoyed creating the various egg characters and learned a thing or two about game theory along the way.

Client   C Space
Program   From Product to Brand
Services   Brand Identity  Brand Strategy  Digital  App  Illustration
Industry   Retail  Technology
Collaboration   C Space  Franco Bonadio  Josh Roy
Photography   Ilka & Franz  Stocksy


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