Hatch-01-brand-identity-3800
Hatch-02-identity-system-3800
Hatch-04-logo-main-black-3800
Hatch-03-logo-main-yellow-3800
Hatch-05-identity-hatching-3800
Hatch-06-identity-sticker-3800

The egg. Born out of the company name, the egg shape started to take on life, morphing into witty characters, shapes and becoming a core part of in-app UI.

Hatch-07-icon-chef-3800
Hatch-08-icon-network-3800
Hatch-09-identity-photgraphy-3800
Hatch-10-app-icon-3800

The app experience. As one accomplishes various tasks in the app, an egg-shaped progress bar begins to wiggle, crack, and eventually hatch.

Hatch-11-app-flow-intro-3800
Hatch-12-app-flow-guide-3800
Hatch-13-app-flow-main-3800
Hatch-14-app-flow-task-3800
Hatch-15-app-flow-camera-3800
Hatch-16-app-flow-menu-3800