Challenge

With over fifty years of experience building iconic landmarks such as the Embassy of the United States, Citicorp Tower, and The Federal Reserve Bank of Boston, LeMessurier is one of the prominent American structural engineering companies in the country. The firm works with architects, developers, contractors, and owners to evaluate and design structures that use the best available technologies and materials.

The company was turning a new leaf—taking on more international projects and adding new faces to its growing engineering team. Our challenge was to redefine LeMessurier's brand as a service and technology leader in the engineering industry.

Solution

Working in collaboration with Design & Co. and the firm's select committee, we created a bold new brand for LeMessurier that captures its service-centric, technology-focused approach through a vibrant identity and a modern digital presence.

In collaboration with Design & Co. and LeMessurier’s committee, we created a vibrant brand that captures the service-centric, technology-focused approach of LeMessurier.

We began by tweaking the company's name from LeMessurier Consultants to a simple—LeMessurier. The new logo uses Bell MT, an elegant serif that stands out in an industry of bold, all-caps sans serifs. The logotype is set in a bright orange, paired with muted warm greys for contrast. This palette is used across all digital and print materials. Helvetica Neue and Chevin by G-type are used throughout to provide clarity and legibility across all brand communications.

The website features LeMessurier's comprehensive body of work and offers personal insights into the LeMessurier team. The homepage showcases current and completed projects, with direct links to new work, featured projects, news, social updates, and a robust archive of research papers—a nod to the firm's academic roots. The firm’s work section features a powerful system of dynamic filters that update the project grid in real time. On the back end, the website is powered by an intuitive, easy-to-use content management system. Winner of the SMPS Boston First Place award.

Metrics

50% Increase in traffic
65% Increase in unique visitors

Client   LeMessurier
Program   Clarifying Vision
Services   Brand Identity  Brand Strategy  Digital  Print  Photography
Industry  Design & Architecture  Professional Services
Agency   Design & Co
Awards   SMPS Boston First Place award
Photography   LeMessurier  Oudens Ello Architecture  Design & Co

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