A playful campaign for Scentology, a niche fragrance retailer, that revels in the timeless joys of summer.
Challenge
Scentology, a fragrance retail chain based in Columbus, Ohio, offers name-brand fragrances without department-store price tags. Studio Piko has worked with the retailer on various seasonal promotions and retail campaigns. During a particularly warm month of June, we decided to celebrate the timeless joys of summer.
Solution
What makes us fall in love with summer? Is it vanilla cones in the afternoon heat, the road trips to the beach, or the feel of soft sand between our toes? In a playful nod to the scent culture often associated with beauty and fashion, the campaign highlights the joys of summer through a graphic, visually minimalist approach.
Client Scentology
Program From Product to Brand
Services Brand Identity Brand Strategy Campaign Print Illustration
Industry Technology Professional Services
Photography Retail Beauty & Fashion
Related
Let’s talk!