Client
Saucony
—
Collaboration
Beam
—
Services
Digital
Brand Strategy
Social
Packaging
Film
Print
Visualization
3D Modeling
Illustration
—
Awards
FWA Site of the Day
Awwwards Site of the Day
—
Industry
Sports
Retail

Challenge

In the spring of 2012, Saucony launched the Kinvara 3, the lightest running shoe ever made. The elite runners needed to know.


Solution

K3-branded USB bracelets were sent to well-known running stores across the country to help spread the word among hardcore runners. The bracelets unlocked access to the early exclusive preview website.

Designed to reflect the minimalist qualities of the shoe, the website builds the sneaker piece-by-piece by using parallax as you scroll down the page, providing design notes, how-to-videos, and tech specs along each step. Developed at Beam with Tom Kershaw.

Winner of FWA Site of the Day and Awwwards Site of the Day.


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