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Drive. Capture. Create. An app that transforms your Mini motoring into mesmerizing data visualizations—craft, share, and own the art of your drive.

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Challenge

With the launch of the new Coupe and Roadster models in the U.S., MINI set out to reimagine the driving experience of a performance car. An experiential way to sense those hairpin turns, torquey RPM bursts, and memorable countryside drives.

Solution

Working with a team at Beam led by Birch Norton and Josh Deane, we proposed The Art of Motoring—a mobile app that turns your driving into a series of unique visualizations. The app uses your smartphone’s GPS and motion sensors to track your MINI’s performance, then creates high-resolution artwork after your drive. You can save the image, share it with other MINI drivers, or order a framed print to display at home. This was our proposal and concept for MINI USA.

Client  Mini USA
Program   Digital Experience
Services   Digital  Information Visualization Social  Motion  Illustration  Print
Industry   Automotive  Retail
Agency   Beam
Photography   MINI USA  BMW AG


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